RVCA - Placebo

Placebo Surf Film with Xavier Bryce

RVCA wanted to connect with surf culture more authentically by focusing on their ambassadors and stories rather than just product marketing. We created Placebo, a 10-15 minute surf film following Xavier Bryce through Indonesia and the East Coast of Australia, showcasing his surfing alongside RVCA apparel. The film was well received on socials and helped RVCA move toward producing more genuine culture driven content.