Gather By - Brand Story
Bees in the Northern Rivers
Gather By needed to build more trust and authenticity in their brand, with no story-led content to communicate their mission. We created a campaign led by a cinematic TVC that showcased who the bees and the brand really are, supported by a series of product videos and tailored social edits. The result was a stronger connection with their audience, a clearer understanding of the products, and a little more appreciation for the bees behind it all.